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‘We never thought we’d get into retail’: How OHME! built one of North America’s fastest-growing freeze-dried snacks
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‘We never thought we’d get into retail’: How OHME! built one of North America’s fastest-growing freeze-dried snacks

Founders Jenny and Han Yue reflect on the trial and erorr and lessons that grew the brand from a single stall to 450 stores—and gave them the courage to quit their 9-5s to commit to OHME! full time.

Tune into the podcast episode above or on Spotify or Apple

  • 00:00–4:35: Show, episode, and guest intro

  • 3:30–7:30: Han and Jenny’s family roots in health

  • 6:39–8:08: Jenny’s entrepreneurial drive

  • 8:09–10:39: OHME!’s origin story

  • 10:49–11:53: How OHME! innovated its yogurt crunch line

  • 11:54–14:06: How OHME! grew from pop-ups to retail

  • 14:07–17:12: How OHME! prepared for retail

  • 17:13–19:13: Why OHME! has taken off

  • 19:14–22:31: Taking risks and overcoming the challenges

  • 22:32–24:29: Finding the right partners to work with

  • 24:30–26:49: What’s been pivotal to OHME!’s growth

  • 26:40–27:49: Jenny and Han quitting their 9-to-5s

  • 27:50–30:35: Reflections on entrepreneurship

  • 30:36–32:00: Advice for other early stage founders

For Jenny and Han Yue, their journey in building one of North America’s fastest-growing freeze-dried snacks began when a break-in turned into an opportunity.

During the pandemic lockdown, the Yues were navigating the stress of working from home late into the night while adjusting to life as first-time parents. Like many, they turned to their pantry to cope. That is, until they noticed how much it had taken a toll on both their mental and physical health.

To the couple, maintaining their wellbeing is more personal than a mere practice. “It flows in our genes,” the Yues say, as both come from families with backgrounds in Western and Chinese medicine.

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