Tune into the podcast episode above or on Spotify or Apple
00:00–4:35: Show, episode, and guest intro
3:30–7:30: Han and Jenny’s family roots in health
6:39–8:08: Jenny’s entrepreneurial drive
8:09–10:39: OHME!’s origin story
10:49–11:53: How OHME! innovated its yogurt crunch line
11:54–14:06: How OHME! grew from pop-ups to retail
14:07–17:12: How OHME! prepared for retail
17:13–19:13: Why OHME! has taken off
19:14–22:31: Taking risks and overcoming the challenges
22:32–24:29: Finding the right partners to work with
24:30–26:49: What’s been pivotal to OHME!’s growth
26:40–27:49: Jenny and Han quitting their 9-to-5s
27:50–30:35: Reflections on entrepreneurship
30:36–32:00: Advice for other early stage founders
For Jenny and Han Yue, their journey in building one of North America’s fastest-growing freeze-dried snacks began when a break-in turned into an opportunity.
During the pandemic lockdown, the Yues were navigating the stress of working from home late into the night while adjusting to life as first-time parents. Like many, they turned to their pantry to cope. That is, until they noticed how much it had taken a toll on both their mental and physical health.
To the couple, maintaining their wellbeing is more personal than a mere practice. “It flows in our genes,” the Yues say, as both come from families with backgrounds in Western and Chinese medicine.









